Become an Affiliate

Join our affiliate programme at Bet St George and partner with a sports-first brand that targets engaged audiences - publishers, streamers, affiliates and marketing partners are welcome. We work with partners to drive quality traffic, share insights and grow revenue together with clear, practical terms and approachable support.

Programme purpose

Our affiliate programme is built to create a straightforward commercial relationship between content partners and our sportsbook and casino offering. We aim to convert engaged sports and gaming audiences into active customers while giving partners the tools they need to measure performance and optimise campaigns.

Partnership benefits

Working with us gives you access to a focused product mix that includes pre-match and live sports markets, a casino portfolio and regular event promotions. Benefits for partners include tailored creative assets, flexible link and tracking options, marketing copy that aligns with player needs, and practical reporting to help you improve conversion and retention.

Commission structure

We offer commercially sensible commission options designed to suit different partner types and traffic profiles. Models can be adjusted to reflect volume, quality and long-term value rather than one-size-fits-all payouts. Specific commission plans are discussed during onboarding so we can match revenue models to the partner’s performance and goals.

Tracking and reporting

Transparency is a priority. Partners receive regular performance reports and access to conversion data so you can see clicks, sign-ups and activity in a clear format. We work to ensure tracking accuracy and to resolve discrepancies quickly, so partners can rely on consistent metrics for optimisation.

Marketing tools and support

Our partnerships team provides a practical toolkit - banners, landing pages, deep links and campaign copy that reflect the sportsbook- and casino-focused offer. We support co-branded campaigns and seasonal activations, and we welcome collaboration on bespoke promotions that suit your audience.

Long-term cooperation

We value steady, transparent relationships. Long-term partners benefit from ongoing optimisation, priority access to new creative and campaign ideas, and review conversations to align commercial terms with sustained traffic quality. Our aim is to build predictable, mutually beneficial partnerships.

Get in touch

Interested partners can contact our affiliate team to discuss options and start the onboarding process - [email protected]. We’ll review your proposal and outline suitable plans and creative assets to get campaigns live quickly.